There are Full film scripts for these but these are the outlines and much easier to read. Whilst they are open for publication in written form, the copyright owner still maintains all rights for the commercials in visual media forms.Marketing Premise for Series advertisements Copyright A. Quinn June 2006. and November 2008
Having note for the Growing trend toward designer products of all types, One also has not for the growing market for replica fake and copy products. Through research in the general public arena it is seen that the younger generations are not only alike with the older generations in a dislike for imitations in the main, but the newer generations make note of this and are very particular with friends and peers who are seen with them wearing fake clothing reproductions of brand name products. It is with this knowledge that the following marketing campaign premise is based, and that in using the dislike of imitation products to market original products. The premise itself is noted and copy written so as to avoid the infringement of the advertising copyrights by slight modification of the copy written advertisement series, and that where a similarity exists that may be borderline in a judicial hearing as to an infringement, the premise of the campaign forms part of the copyright protection just as the MacDonald’s golden arches in the letter M do not cover other letters of the alphabet, but having designed the premise that the font style represents a use so as to gain a benefit that is accepted as a known style to exist and be recognized with MacDonald’s. So too the use of the premise of the advertising campaign must be said to be an advantage stolen from copyright materials if used in the same manner as the following advertisements to promote the product in question. Thus any reproduction of the mannerism and repeated underlying message of these advertisements not ever used before, would clearly be a reproduction of the premise, to follow, replace or replicate those advertisements Being: CC1062006, CC2112008, CC3112008, CC4112008, CC5112008 &CC6112008 noted herein.
Each advertisement is individually copy written, and each are protected as individual items under percentage release laws, even though they may be transmitted in a single document together from time to time do not constitute a percentage of a copy written item from the single document. But each with their own copyright protection as with any other advertisement is protected severally.
The Advertisements noted in above as described in the premise are as followAdvertisement
number 1) CC1062006
Setting:
Two women sitting at a Café table sidewalk outside. One woman with a Pepsi bottle in front of her and the other with a coke. Shot is from left of Pepsi woman facing the Coke woman,.
Action
The woman with the Pepsi is flashing her large and very beautiful created emerald ring at her friend, remarking at how her (the coke woman’s) slightly milky colored genuine emerald, just does looks as good, the Coke woman simply picks up her Coke and says, “Well I never did go in for fakes or copies, I prefer the real thing” drinks from the bottle.
Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing. The copyright advertisement script using only retail available products does not say or use the words Pepsi or Coke, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, or may they reproduce the commercial premise using a different competitors bottle.
Advertisement Number 2. CC2112008
Setting:
Beach: Two guys sitting under the edge of a grass roofed hut, partially laying back in surf clothing, they are some distance from the water, the beach has some 20 scattered males and females in surf clothing and beach wear with several surfers in the water. Shot is from the left of scene to the right across both guys, two people are approaching the hut where many people have left clothing etc on the sand in front, and it is clearly a staging point for local surfers to leave their stuff.
Action:
Two people are approaching from the right and older guy akin to Peter Fonda (or even Peter Fonda himself) arrives and starts to get his board ready and Pull on his wetsuit as the second person arrives, it is a teenage boy. As the boy comes into visual range the two guys smile one hitting the other and nodding toward the boy. The first guy says when he arrives, Hey, nice shirt Bro, Let me see, BillionBong? Is that anything like Billabong? The kid looks down and reads the writing, the second guy says, get that from the local markets didya? the kid kinda shakes his head from side to side, trying not to look stupid, another guy appears quickly behind the boy and beckons the other two into the water, they jump and go with a remark to the boy, Lata Billions !! The Older guy looks up at the boy and says don’t worry about it kid, the boy walking over to a vending machine says, that all right for you to say, you have all the grouse gear, the old guy walks over to the kid who is about to push the Pepsi button on the machine, and says, it ain’t about the gear kid, its about the choice, better to have nothing if you can’t have the real thing, the kid nods his head looks at the buttons again and moves down and pushes the coke button, the old guy pulls up the wetsuit zip turns toward the beach, his board is clearly older but the brand name is easy to read, McCoy. The kid rips his imitation shirt off and throws it in the bin, you see him polish off the bottle as the old guy hits the water in the distance, the kids picks up his board and heads for the beach.
Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing.. The copyright advertisement script using only retail available products does not say or use the words Coke or Pepsi, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, or may they reproduce the commercial premise using a different clothing line. Billabong is a registered trademark and Billionbong is a well known Market imitation of the Billabong clothing line sold at local markets. In this instance the clothing market in question is the largest market for Cola sales, and if they relate the same to the drinks as the clothes it has the power to swing the market dramatically. Additionally the advertisement has the capacity to have joint costing with the clothing company whose brand is upheld as Original, an accepted market leader also with copy issues, thus reducing campaign costs.
Advertisement Number 3. CC3112008
Setting
Xmas shopping busy street
Action
Mother and little boy and girl walking down the street are approached by a well meaning but clearly ugly raggedy looking very fake Santa, in runners, bad beard red jeans and fluff on a crimson business shirt for a jacket handing out lollipops to the kids, they each are made to take one by their mother being polite, the kids give each other the “oh how sad” look.Cut toXmas Santa’s Workshop, Mrs. Claus is straitening Santa’s clothes.Mrs. Claus tells Santa, Now no more milk, then whispers in his ear and no more beers, I can’t let this suit out anymore. Yes dear he replies, a small elf walks in and says Ok your royal fatitude we are packed and ready to go, cut to house after house Santa sweating like a pig, keeps finding milk and cookies and pouring the milk into the cats bowl and giving the cookies to the reindeer, comes to a house that has a diet coke on the table, gives a sigh of relief drinks the coke and wipes his brow. The next morning the kids and parents arrive downstairs to find a atop the pile of presents, two of those super huge 20 inch across lollipops, the kids picking up one each and look at each other with that “oh yeah baby now that’s what I’m talking about” look.
Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing. The copyright advertisement script using only retail available products does not say or use the words Coke, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, nor may they reproduce the commercial premise using a different Santa situation with the original against a fake without being in breach of copyright and premise.
Advertisement Number 4. CC4112008
Setting
A bar around a dozen people one guys at the bar with a Pepsi in Hand, he is super handsome well dressed in the finest cowboy outfit money can buy, another guy is sitting at a table with a coke in hand, he is average looking slightly rugged, slightly raggedy looking clothes with an old cowboy hat on the table.
Action
Two girls walk into the bar ad survey the landscape, eyeing off the two guys the each choose one of the cowboys and saunter over. Cut toThe next morning the girl who chose the Pepsi guy is in a super neat and clean average modern house she is at the breakfast table he is wearing track pants and a turtleneck top bringing her coffee, she gives him a weak smile, Cut to the second girl who is waking from under a blanket on the ground out in the cold mountain air, there is mist around, a horse tied to a log and a nice warm fire burning, with her cowboy lifting the old blacked coffee pot off the fire. Sitting up and wrapping the blanket around her she looks over to him smiling, he looks up, tilts his hat back and with a raised eyebrow simply says, morning.
Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing. The copyright advertisement script using only retail available products does not say or use the words Coke or Pepsi, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, nor may they reproduce the commercial premise using a different cowboy or character model styling of strong men and two women in the same context, or situation with the original against a fake without being in breach of copyright and premise.
Advertisement Number 5. CC5112008
Setting
Hiking trail up steep terrain slightly jungle type landscape, there is a tough looking mountain guide leading a party of several people dressed in the latest designer wear clothing and backpacks clearly city folk out for the day.
Action
Several steep climbs and helping hands show the climbers under duress each constantly taking a sip of water from their designer bottled water, the reach a creek crossing close to the top of a water fall, the guide leans down and scoops up some of the crystal clear running water and drinks, We then show the climbers one by one running out of bottled water, the last part is them all but spent. The reach a small cabin on the other side of the crossing where a couple of people are waiting for them, one man walks over to the guide grabs one hands and plants an ice cold coke into it, he smashes back a drink of the coke, and one of the tourists just arriving says, thank god I ran out of water an hour ago, I thought we would all die of thirst, the guide looks back down as the camera shows the track clear as day running always along side the river and water falls the entire way, the guide looks at the cabin man who handed him the drink with a “ where do these people come from look” the add finishing with the idot in the water flapping about after being thrown in and his shop bought water bottle hitting him on the head, Written or verbal closing, sometimes the real thing has always been right in front of you.Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing. The copyright advertisement script using only retail available products does not say or use the words Coke, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, nor may they reproduce the commercial premise using a different set of character model styling of idiots and real water over bottled water in the same context, or situation with the original against a fake without being in breach of copyright and premise.
Advertisement Number 6. CC6112008
Setting
Convertible old 4 wheel drive, guys driving down road, the driver is a rugged looking bloke with white T shirt and Blue Jeans, the passenger is a pasty looking guy who looks like who works and lives in an office, there is a cooler between them with no lid but ice, there is a large old style glass bottle of coke that the driver is drinking from and several modern small plastic Pepsi bottles, that the passenger is drinking from.
Action
As they get into town you can see several empty Pepsi bottles in the back and the coke bottle, the pasty guy is busting for the toilet, anxiously looking for a place that might have one. He say I really have to go, but as a tool box prevents him reaching back he asks the driver to get him an empty bottle from the back, the driver looks in his mirror and sees the coke bottle rolling around, reaches back and produces a Pepsi bottle, the passenger takes it and looking stunned and annoyed says, oh is that a size joke then is it? The driver doesn’t look or flinch and says no, simply returning it to the right manufacturer. Fade from the passenger trying to look around as if nothing is happening to a few minutes later, and the passenger remarks, oh I see, so you get to use the large bottle, the driver again unflinching says, nope, that’s only for the real thing. They pull up at an intersection where a young boy is selling window washing, the driver reaches back, a passes the coke bottle to the boy and points to a store that has a picture of the coke bottle on an old refund style poster. The boy smiles, and as the truck drives off the add fades to, recycle your products back to the supplier.
Now that one should win the original and best at the Cann advertising Awards festival.
Thus the premise is fulfilled that people prefer genuine articles instead of fakes, or simply that you cannot beat the real thing. The copyright advertisement script using only retail available products does not say or use the words Coke or Pepsi, nor does it have the writing on the advertisement at the end relating to either product, thus there is no use of copyright. However should anyone purchase the advertisements they would have legal right to modify or add to the commercial, however without ownership have no rights to the base commercial, nor may they reproduce the commercial premise using a different set of character model styling of idiots and real water over bottled water in the same context, or situation with the original against a fake without being in breach of copyright and premise.
Having note for the series of advertisements pushing Pepsi in the land of copies and reproductions for all the world to see and acknowledge along with the recycling add, it has the power to send the competition product back 30 years. After all, with these adds would you be caught dead with one in your hand? Imagine the peer jokes at their friends buying one, the “do you need an empty Pepsi bottle” every time someone mentions the toilet. And all without saying the word Pepsi once, all without even saying once this product is better than that one. A series of advertisements that simply by inference make the people think and come to their own conclusion. Which from a legal standpoint is perfection. At any time did anyone say yuck, this is horrible drink? In fact quite the opposite it always showed the drinker enjoying the drink of Pepsi, so the question only remains does the inference have any untruth? Who was first? Coke or Pepsi? Coke was first, so the inference that Pepsi is a copy or replica global cola brand is true. The water brand is unseen, the remark about returning the product to the manufacturer bottle is correct, in fact we show that the Pepsi cowboy has a better house and the girl is more elegantly cared for, we do not need to belittle a product by putting it down, we simply need to show the real thing is what we really want deep down as consumers, be it a man who is little rough around the edges or a milky emerald, or simply a bottle of coke and that is the truth.Marketing Specialist and copyright owner archerquinn@gmail.com Don't compete, crush them like a bug and do it in style!
If you are a Pespi share holder, don't be angry at someone for being talented, 6 senior membders of Pepsico were offered to buy the copyright ownership of the entire set and declined, which for thes than the cost of a video clip against a multi billion dollar marketing budget leaves only one question? if they are that stupid to have allowed this out in the public, how smart are they really and how safe are your shares in the hands of these people? My reason for publishing the adds is simple, income when one works one must be paid if not in cash in contra or kind, so to ensure the talent was not wasted it now forms part of publicly known fact as to the writers abilities to fully understand marketing and how to have a huge market impact so it goes to my Resume of known work, which in turn should generate sufficient income to pay for the work.
Benefit to Coke? well though their sales may increase to some of the abandoned Pepsi sales, the management of Coke are equally as stupid, they were offered the copyright first, thus showing their shareholders they could have had world control but were too stupid to take it, so the shareholder now knows his mangement staff are complete idiots, and not all sales will go that way, many will choose other brands simply not to be seen with a urine sample bottle.
Can one man change the world market of a multi billon dollar empire?? absolutely.
So Hold on for the ride, 10 more commercials to come that will be loaded here as well as the other websites and blogs. Remember everyone on your facebook can see what you write and everyone on theirs, so lets get this party started. load the link to your facebook page or website. If you Ever hated watching the giant MacDonalds sue small hamburger joints whose name was MacDonald, the here is your chance to help one lone person take down a corporate giant just as an exercise to improve his resume as a marketing specialist. Let the world know, only the originals and the real things are cool, anything else is just a joke.
Next adds coming
The Moon landing
Fake boobs
Pinnochio
Bananas in pajamas (an after 9pm add) setting: dark: hey !!! thats not B1, yeah well that drink you got me's not a coke either!
Friday, December 5, 2008
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